Having a splash page can be the simple infrastructure to any successful business. But how can you optimise it to be high-converting? Splash pages are the perfect platform to increase brand awareness and improve customer loyalty. They are so versatile, you can change your splash page for each campaign to achieve your individual marketing goal. You can use your splash page for almost any purpose – capturing leads, selling products, inviting your customers to join a webinar or event, make an announcement or offering discounts. The important factor is that whatever your purpose, it is made clear and has a solid call to action. Here are some of the top tips you can adopt in order to meet your goals through splash pages:
First Impressions Counts:
Your splash page allows for high-impact interaction, which means first impressions do count. There was an eye tracking study that Conversion XL highlighted mentioning that it takes 2.6 seconds for a user’s eyes to land on the part of your site that will leave an impression.
Keep It Captivating:
Yes, you will need a enthralling headline to keep them on the page. The 3 key steps you want to have when people land on your splash page are – Interest, attention and understanding. Keeping the design and user flow simple will also help in conversions. Remember, the easier the better.
Mutual Speed And Design:
Do you go for a text-only splash page? Or text with graphics? It’s a tough one, because studies have shown that 40% of people respond to visual information than to text. However, the other side of the coin is that, page load time affects your Google ranking. Therefore the advantage of having a text-based splash page with no (or just a few) graphics would mean you have more speed and a better user experience. Finding a balance between the two is key to your situation, as well as having a good internet connection.
Taking It A Step Further:
Want to stand out from the rest? Recent research shows that, one-third of all activity online are people watching videos. Adding a short video is a great way to help customers understand your product/service and will improve your conversions as long as the opt-in process is simple too.
Convert Through Creative Urgency:
Incentivise your visitors with an irresistible offer on your splash page, communicating with them in real-time. Have a pop-up message that is only valid for a specific amount of time, creating urgency with a call to action inviting customers to close the deal instantly. This is highly recommended if your business is running a mobile campaign. Use your existing Wi-Fi network to optimise your business. With Wi-Fi marketing you can instantly engage with your customers.
Splash pages are where you have the opportunity to increase leads, subscriptions and sign-ups. It is one of the most powerful marketing tools that one can use. Review your current splash page and look at small ways of changing it up according to your KPI’s and you will find converting people is just that easy. Wi-fire offers an all rounded marketing software solution that can assist your business, allowing you to reach all your marketing goals.